Nowadays, content writing is a flourishing industry. It refers to all those forms of online writing which are closely connected to events like web-marketing, online promotion, etc. Many writers prefer to use high sounding words and vocabulary to build their content. But, only those pieces of content stand out which readers can relate to.
Before you start writing your content, you must be aware of the requirements of SEO. It also mustn’t imply that it is meant for bots. It should be an attractive piece that can attract maximum organic traffic.
10 best practices for content writing to write an attractive piece of content
1) Topic Research
This is an important criterion. Use the keywords cleverly. Search them on the Internet and see how Google responds to your queries. Whenever you get a new piece of the topic, always use a better approach. Like, you can go for deep keyword analysis. It may seem a difficult task to accomplish but after this, the rest of the work gets more simplified. Involve yourself in a rigorous search.
Try to grab as much information as you can get from the internet. Search out every respective area in which the keywords can fit. This can enable you to write a better and unique piece of content based on your research. You need to indulge yourself in a good content strategy to take your writing skills to a new level.
2) Analysis of the market
This is a relatively important term to consider. In this, you must be updated on your clients’ and consumers’ demands. This assists you in focusing better more on the background. This also provides a crystal clear idea of what content they might prefer over others.
Try to dive into the communities in which your targeted audience dwells. As the vocabulary that a 20-year-old may prefer can obviously from that of a 35-year-old, so focus more on adapting yourselves to the ways they possess. The way they speak, the way they refer to a problem. This will eventually help you in bringing the best piece of content according to your client’s taste.
3) The best practices of your competitors
This provides a huge scope for improvement and improvising your writing skills. Before, proceeding with writing content, always make sure that you go through the articles on the same topic or genres that have been already uploaded on the internet. Also, go through keen research on how Google responds to the keywords that you mention in your content. Collect this data manually or using other tools.
This will help you in understanding the theme of the content that you are about to write, provide grounds for improvements and will also help you in analyzing Google’s way of suggesting the most identical keyword that matches the ones used in the content.
4) Try to involve proper punctuation, grammar, and spellings
A clean form of writing is always given preference over others. It informs the readers that the content writer has indulged himself in good work and is taking good care of its quality. It also gives assurance and provides a sense of trust in the work that he delivers. Whereas on the other hand, sloppy content always depicts carelessness and unsurity. It tells the clients that they cannot trust you anymore for their contents. In the end, individuals must realize that the work in which they have dedicated themselves will finally act as an intermediate. It will act as a medium of communication between them and their clients.
5) Include statistics
This helps in boosting the significance of your content. This will give your content an extra edge over others. The inclusion of stats and attribution is always recommendable. It makes the content more informative and readers can enjoy themselves in happy and informative reading. Also, the use of quotes, research data, and original opinions can significantly boost the level of your work.
6) Try to go long
It has been found that long-form of contents grabbed more backlinks and got more shared on social media platforms. So, try to indulge yourselves in writing long forms of content. For daily posts, you can decide on a minimum of 500 words. Or at least, 1000 words would be perfect. You can also involve yourself in writing more than 2500 words. These pieces of content grab the maximum organic traffic.
7) Keep a check in your formatting
This will surely help you in shaping your content thereby, making it more presentable and interesting to read. Always, try to use subheadings. Bullet out your important points. This will catch the eyes of the audience more precisely. Also, try to write in digestible chunks using bold letters. Also, images and videos can work great for your content. Altogether, they will increase the clarity of your content and will result in a well-structured post, which your audience will love to give a read.
This must be an important point to note. Make sure that you add the links properly. If you are involving yourself in linking to external sites, then do it for a reputable webpage. Also, ensure that the links you add get opened on a new tab. This won’t drive your audience away from your website. Also, the addition of internal links makes it easier to search and explore. This depicts that every requirement of the reader is taken care of. If he needs to explore a thing that might have interested him, he can do the same by staying on the same website.
9) Involve in writing a good headline
This will always attract the crowd towards your content. Try to make your content short and crisp. Always ensure that you include the keywords in the heading that your customer is searching for. This will give it more likeliness to get displayed on the search list.
10) Refrain from being too much promotional
Always try to include your brand’s name naturally in the content. Too much use of branded references can reduce its effectiveness. Your main motive must always be how you can benefit your readers via your content.