Advertisements, or Ads as it is more commonly known, are an essential part of business marketing. The underlying aim of any kind of marketing is to advertise your business (either buying or selling of a product or service) among a targeted consumer base. Ads are a perfect medium to achieve that objective as it makes more people aware of a product or service.
There are many ways Ads can be utilized to reach out to potential customers. Television media and print media (newspapers, magazines etc.) are probably the most well known platforms for advertisements. But running an ad on these Media are not very cheap. Recently, social media platforms like Facebook, YouTube and Instagram have joined the marketing bandwagon as they look to replace the concept of traditional “offline” advertisements. Facebook, with its hundreds of million users, has already turned out to be a great platform for online business marketing. Facebook ads, which promote brands, products and services, charge different sums of money based on the duration and types (reach, number of post engagements or just number of likes) of the advertisement campaign.
But paid ads are not the only form of business marketing. Small or growing companies do not always have the budget to fund elaborate Ad campaigns. Fortunately, there are many ways to advertise your business without having to pay a third party platform. If you are part of a small or medium business or a new start-up with early cash crunch, you need these free/low cost options of advertising.
Here are 10 free or low-cost methods to advertise your business
Use Google My Business
Google My Business allows you to bolster your presence in Google search and Google Maps. Ranking higher in Google searches would result into higher customers.
Write guest posts for other blogs
Guest posting in a well-established blog helps you to expand your reach to a larger reader base, establishes your reputation and boosts your own website with the help of backlinking.
Figure out the best platforms that will enable you to connect to your target customers and keep posting images, videos, posters etc. at regular intervals. Focus on establishing what your brand signifies, what you want to deliver, product details and product promotions.
Email newsletters are very useful medium to advertise contents, promote business news and updates and build an up-close relationship with consumers.
Create YouTube videos
There are more than 1.3 billion people who use YouTube. Creating appealing and descriptive videos online is probably one of the most impactful ways to sell your brand and products. It also establishes your expertise in the corresponding field of interest.
Hone your networking skills
Networking with fellow businessmen, irrespective of their status, is a great opportunity to make acquaintances, learn about the ongoing trends in the industry, meet potential collaborators and find a way to grow your business.
Arrange a contest with product giveaways
An interesting way to engage both existing and prospective customers to your social media handles and business products is to arrange exciting contests with an added incentive of free giveaways. Distributing brand-themed merchandises to the contest winners also increase brand awareness.
Become a public speaker
Just like networking, giving a speech at any event on a business related topic shows your credentials, and indirectly create brand awareness.
Print brochures and flyers
Putting up flyers and brochures in localities close to your office or work centre is a fun way to publicize about your business. Choose cafes, pubs, libraries, eateries, grocery shops for potential crowds.
Request satisfied customers for online reviews
Never underestimate the power of old school word of mouth publicity. Consumers care about the opinions of fellow consumers and a good review from one of your happy customers can make all the difference.