The phrase “content is king” is undoubtedly true. Earlier, content marketing used to be a way of expressing one’s thoughts and opinions that could set him apart from his competitors. But now, for every modern brand, content marketing has become an ultimate necessity. Content writing is considered to be the heart and life of every digital marketing campaign. We are also well known of the fact that behind every great brand there lies an appropriate content via which the brand can connect its products to its audience. But, the question “why should one create a content marketing plan” still hovers around.
Therefore, in order to develop a better understanding of the importance of content marketing, we have enlisted down its top four advantages. These guidelines can definitely boost the small businesses and help them come with better solutions for marketing
1) It helps to build trust and improves the overall reputation of the brand:
This is considered to be one of the greatest benefits of content marketing. It helps to build the reputation of the brand. In this 21st century, it is very necessary for small businesses to build trust with their customers and leads. This further helps in building a positive brand reputation on a stronger foundation. Therefore, great content can eventually help you achieve the desired trust.
Whenever a customer reads your content, he starts to develop a rough opinion of your brand. If he finds your content valuable, educational and engaging, then he will be developing the same thoughts about your brand as well. Therefore, the more efforts you put in your content, the easier it will be to build that level of trust with your customers.
2) A great content is always entitled to influence conversions:
The conversion statistics are the best means to prove that why content marketing is important and should be implemented. Here, we have enlisted down some statistics which had ultimately helped in improving website conversions. They are:
- Conversion rates are expected to be 6 times higher with the aid of content marketing.
- The expectancy of customers to make a purchase is 4 times higher with the help of content marketing.
- Video contents have the tendency to promote great ROI.
A good content marketing helps to educate your leads and customers. After you have build trust with your customers, it is very much needed that they get educated well on their purchasing decisions. Therefore, in order to optimise this, it is very necessary to include a call-to-action facility. Your content must be able to convey to them about what should be done next and guide them to take the next step. Conversion can be anything from encouraging your customers making a purchase to getting more information about them. All these things must be enlisted down properly so that they are well aware of what the content really wants them to do.
3) Your SEO efforts get improved via optimised content:
A proper content helps to build great SEO strategies and build your business. SEO improves the overall visibility of your brand in digital platforms. Therefore, if one needs to improve SEO, it is always advisable to create an optimised content. It has been truly said that content creation is the best way to implement effective SEO techniques.
If your website has more content, the search engine will have access to more pages to index. In this way, customers can see the search engine results. Although this doesn’t imply that your website will be getting higher traffic, yet it will provide the brand with an opportunity to rank more in terms of keywords. Therefore, always try to create blogs on different topics that can target your audience well.
4) This is definitely one of the cost-effective method to bring in new leads:
Via content marketing, one can bring in new leads via several ways. For small businesses, it is very necessary that leads are generated on a regular basis. This somewhere relies on the traffic that your website is getting and eventually helps the brand to grow and boost its sales. Therefore, content marketing not only initiates lead generation but it is also quite affordable. One needs to spend 62% less money for generating 3 times more leads. Therefore, the affordability that content writing comes with is great for promoting small businesses.