The world of marketing has changed more in last four to five years than in the last 50 years. The rapid progress in the marketing field doesn’t show any signs of slowing down.
As we are entering the summer of 2019, the digital marketing landscape that encompasses social media, SEO, content marketing, PPC and more is seeing a dramatic shift.
There was a time when you could ignore the need of visual search or artificial intelligence. But that was long time ago. Today, artificial intelligence have become an important aspect of digital marketing best practices. Not just that but it has also given rise to many new trends in the marketing field.
Apart from that we can also witness many other trends and practices that are evolving in this internet connected era. Businesses of today, are expected to make use of these practices in order to achieve success.
Digital Marketing Best Practices and Trends Taking Over 2019
In the last few years, we have witnessed numerous digital marketing best practices and trends that are slowly shaping the marketing world for the future. Now that we are in 2019, we are witnessing more such new practices in the digital marketing landscape. It has become increasingly important for the marketers to catch up with these new trends to stay in the competition and be successful.
It is said that artificial intelligence is soon going to take over the world. Considering the latest AI development, it is hard to deny the statement.
AI is already being used by many of the big companies such as Uber and Microsoft. As more companies realises the benefits of AI technology, they are also joining the gang.
There are so many reasons why companies are adopting AI into their business. The most important reason is that AI has the ability to analyse customer search patterns and behaviour. They derive data from social media platforms and help companies to understand how consumers find their products and services.
Marketing in today’s time have become impossible without using video content. Video has emerged to be one of the most important marketing element these days. Considering the current rise of video marketing, it is safe to assume that it is going to be the same for the next 10 years. This shows how important it has become to incorporate videos in strategies for digital marketing.
According to statistics, around 70 percent of the customers say that they prefer to watch brand videos because it helps them to be more confident about buying the product. Around 72 percent of the marketers say that they have improved their conversion rate with video marketing.
Video marketing doesn’t always mean uploading brand videos on YouTube. It includes circulating videos on other social media platforms such as Facebook, Instagram etc. Even live video broadcasts are counted under video marketing. In addition, if your site has more video content, it is likely to secure a top spot in the Google search engine results page.
Video marketing has a lot of benefit to offer. For example, it helps a brand to easily reformat their content.
Social messaging apps
If you think that social messaging apps are only meant for chatting with friends then you are wrong.
Social messaging apps are used by billions of active users. Whether it be Facebook messenger or WhatsApp, all these apps are popular worldwide. This shows that people are spending more time sending texts. Therefore, it completely make sense for the companies to promote their products and services on these apps.
Brands can find their potential customers on these messaging apps and thus, it becomes easier for them to approach their customers.
Social messaging apps are used by marketers to send direct messages to the customers. You can even send personalised messages that enhances the overall experience of your customers. Also, people expect brands to have a social media presence on these messaging apps as well. It becomes easy for both the customers and the brand to interact with each other.
Visual search is yet another popular trend that takes user experience to an all new level. Visual search allow people to upload an image on Google and get more specific results. Even Pinterest joined the gang after the saw the popularity of visual search by Google.
Google Lens is a virtual search engine that is used by Google to recognise landmarks and objects through a camera app. you can take a photo of anything and Google will provide you with the details.
Similar apps like Google Lens are slowly coming up in the market as other companies are realising its importance. Some of the new rising names are Bing visual search and CamFind.
According to statistics around 62 percent of the millennial are interested in visual search capabilities than other technologies. Marketers can take advantage of visual search and draw customers to serve the perfect product.
Social media stories
It was Snapchat who first introduced the concept of my stories in its platform. The trend was later followed by other social media giants such as Instagram and Facebook. Today, even WhatsApp have the same feature.
The main advantage of stories is that they disappear after a set period of time. This allows the marketers to make good use of FOMO (fear of missing out).
With the use of social media stories you can benefit your business in a lot of ways. It can help you increase your brand awareness, increase traffic to your website and also get the chance to reach younger audiences. Also, the good this is that it is very cost-effective as well.
If you haven’t used social media stories yet then you should do it now.
Content marketing is one of the dominating digital marketing trends. According to Google regularly updated content are being favoured badly.
The importance of content marketing is so high that around 88 percent of B2B content marketers agree that a good content makes their customers view their brand as a trusted and credible resource.
Content marketing is not only cost effective but it can help your brand in many ways. It gives your brand credibility, helps in building a brand image, promote your brand and also drives traffic to your site.
The importance of content marketing have increased all the more because of Google preferring well-researched and regularly updated articles. This is a trend that is going to last for long. With each passing day more and more brands are paying attention to their content marketing strategies.
Content marketing could be a great way to attract more customers to your site and build a strong relationship with them. Since content marketing is cost effective, it can be used by small businesses as well.
So these are some of the current best digital marketing practices that have taken over the said field. None of these trends shows any sign of slowing down. In fact, it is expected that they are going to become more dominant in the future. This is why more and more businesses are investing in these trends. To make your business grow and achieve success you should too follow some of these trends.