The rise of the internet has certainly given birth to what we call as digital marketing. There is no doubt that digital marketing has more potential than the traditional form of marketing. No matter what field you talk about, digital marketing is everywhere. Whether it be big multinational brands or small local restaurants, digital marketing is used by everyone. Even dentists have started to rely on promoting their services on digital platforms to get better results.
Digital marketing for dentists is nothing uncommon. If other professionals can enjoy the benefits of promoting their services online, why not the dentists? After all, we all know for a fact that digital marketing is a powerful form of marketing.
Traditional dental marketing is slowly being wiped off with more dentists shifting to the digital platform. The problem with traditional marketing is that it is really expensive. You may be spending a lot of money for the sake of promoting your services but still be missing out on the real opportunities.
According to statistics, around 85% of the consumers these days rely on the internet in order to find about a local service around them. But that shouldn’t matter to you if you are already getting desired results from traditional marketing, isn’t?
People nowadays, love to hear ads on platforms like Pandora and Spotify. Same is the case with display advertising. People instead of watching ads on TV, love to watch it on Instagram and YouTube. This clearly means that people are not watching your ads on traditional media because they are busy looking for dental services online. In other words, you may lose out on plenty of opportunities, if you don’t change your ways.
The truth is that the field of marketing has changed with time and so has your consumers. In order to survive and beat your competition, you too need to change. Online marketing for dentists is the key to your success. In this article, we will discuss everything that you need to know about digital dental marketing.
- 1 Importance Of Digital Marketing For Dentists
- 2 Paid Digital Advertising
- 3 Sponsored Content
- 4 Email Marketing
- 5 Remarketing
- 6 Marketing Analytics
- 7 Dental Digital Marketing: How It Works And The Reason You Need It
- 8 Benefits:
- 9 Important Tips To Get Your Dental Digital Marketing Right
- 10 Need For Dental Websites
- 11 Importance Of Dental Clinic Website
- 12 What are the important criteria for a dental website?
- 13 Conclusion
Importance Of Digital Marketing For Dentists
Let’s face it, the main aim of any marketing is to gain more revenue and customers. Both traditional marketing and digital marketing have the same objective. But this is a fact that digital marketing clearly has more potential than traditional marketing.
With the help of traditional marketing, you can definitely promote your services and also create awareness about your practice. But the problem is that you may not have revenue associated with the audience that you actually want to reach. To put it differently, you may be spending a lot of money needlessly in promoting your services to the wrong people. For example, people who don’t need dental service.
Another big problem with traditional marketing is that you cannot track your results even if you wanted to. However, that is not the case with digital marketing. It allows you to keep a check on your results. This in return helps you to make the most of your every penny spend.Considering the benefits of online dental marketing, you should be spending more on it. There is no need for you to spend money on marketing plans that are uncertain.
One of the main advantages of online marketing is Google. For example, Google Analytic. It can help you to measure important variables including impressions, demographics, rate per conversion, click through cost and more. All this information can prove to be of great help to you. To be more precise, it will help you to build your dental marketing plans and determine the things that will work for you and also the things that will not.
Traditional marketing is profitable in the initial stages of marketing. But if you wish to get results tied to revenue and reach, you have to take the help of digital marketing.
Paid Digital Advertising
Dental digital marketing can be divided into three main PPC categories including social, display and search.
The main purpose of PPC ads is to allow you to make use of advertising platforms in order to reach your content to potential clients. This is, of course, a paid form of advertising. You can benefit yourself greatly if you can get this right. PPC ads are considered to be a great way to promote your dental service. With the help of PPC ads, you can even reach clients who have not to find about your practice before.
The main advantage of using a PPC campaign is that you can have full control over your message. Not just that, but you can even monitor the results of your dental marketing solutions. If you wish to promote dental services such as teeth whitening, dental implants, tooth repair, etc., creating a constructive message is the best way to make your campaign successful.
Paid social also known as social advertising are the ads that are put up on social platforms such as Twitter, Facebook and the like. These sites can be paid in order to promote your dental service through boosted offers, promotions and posts.
One of the big advantages of social ads is that it allows you to target your potential clients directly. Not just that, but you are also able to reach the clients who are most relevant. A good example is a sponsored Facebook post that can contribute to boosting the presence of the post.
In a nutshell, social paid ads help you to use call to action buttons, effective targeting, analytics to view fast results and use tracking on a daily basis.
Display ads appear on the ad boxes present on the sides or on the tops of the websites. They can be either video ads or banner ads. These type of ads are mainly meant for reserved sections which are paid and are targeted at generating call-to-action. You can find such ads mainly on newspaper sites.
Display ads are considered to be very aggressive as they are spread across several sites reached by Google’s Display Networks. Your ad is spread to numerous apps and websites by these search engines.
Paid search is also called search engine marketing. These are basically online ads that show up on the results page of the search engine on popular platforms like Bing Ads and Google Ads. Every time someone uses a search engine to look for a certain product, service or phrase, he will be shown search advertisements on the top areas of Bing and Google search.
Search ads are based on the PPC advertising model. This means that every time when a person clicks on the ad link, you will have to pay the search engine.
In order to get the best results out of your dental office marketing strategies, you need to use the combination of all the three. All these PPC channels together will add strong elements to your marketing strategy.
Sponsored content is considered to be a great way to get more exposure for your practice online. There are many forms of sponsored content including video ads and native advertising.
There is no denying that video content is more effective than any other forms of marketing. Most of the social platforms are based on video ads. For example, around 25% of Instagram ads are video ads. Since people love to browse through different content, you can make great use of video content in order to promote and grow your practice. Videos are usually made engaging and therefore, it makes it easier for you to directly reach your potential clients.
There is a type of digital content that is put upon a publication website that provides the clients with the information that they want. So if you wish to promote your dental practice, it could be put up on some beauty based publication.
Email marketing is most effective when you have the need to send a targeted message to your customers. This can take the form of promotions or newsletters.
If you are looking for a cheap dental marketing plan, you can opt for email marketing. All you need to do is pay for using an email service. In order to get the best results to make sure that you get creative with your emails. For example, you can send reminder emails for dental check-ups.
Many of you may not know about the concept of remarketing. A simple example of remarketing is when you get to see related ads about the things that you were searching on the next a few moments ago. If you have noticed this, you have been remarketed.
Remarketing is considered to be an important promotional tool for the dentists. That’s because it convinces people to schedule an appointment in the near future. One of the main advantages of remarketing is that it allows you to track the users who have visited your website. You will also get to know if they have shared your ads on other platforms or websites.
You can actually define remarketing as digital stalking but obviously for business purpose only. It will act as a reminder and continue to follow you.
It is often seen that dentists tend to ignore the need for marketing analytics. What they fail to realize is that tracking has its own advantages to offer.
By tracking, you can find out information about the source of your traffic and also how well your ads are performing. This is one of the main reasons why marketing analytics is considered to be a crucial part of dental SEO.
With the help of marketing analytics, you can also study the demographics of your audience. You can also study other elements such as click-through rates, impressions, the rate per conversion and several other trends. These insights can help you to work smart. Information such as these can help you to tailor your dental marketing strategies and future ads so that you are able to get better results. Not just that, but you will also be able to figure out what’s working for what’s not. You will also get the idea of advancing your ideas with more resources and money.
Unlike traditional marketing, you have the option of tracking your results and performance in digital marketing. You should make better use of that.
Dental Digital Marketing: How It Works And The Reason You Need It
The method you use to attract your dental patients decides a lot of your success. If you are still stuck with traditional marketing, you may not flourish your business more. In order to achieve greater success in the said field, you need to embrace online marketing at some or the other.
Many of you may think that digital marketing is all about reaching a larger mass of audience. However, that is not the truth. Other than just reaching a large number of people, it also helps you to target you the right customers who are actively interested in your service i.e. dental services. As of now, there are no other forms of marketing that can help you to target specific customers and segments. Reaching your potential customers helps you to deliver an effective message.
Digital marketing for dentists in India has also flourished to a great extent. Majority of the people in the country rely on the internet to find services and other information that they need. In such a scenario, it becomes increasingly important for you to advertise your services on digital platforms. This helps you to gain more recognition in the market. Other than that you can also avail a lot of other advantages as well. We have discussed some of the main advantages of dental digital marketing in the pointers listed below. Let’s take a look.
If you have a flexible marketing budget, you should be making using of as many channels as you can in order to reach your potential clients. With the use of traditional marketing such as TV, radio and local newspapers, you are able to reach people within your community. One of the big problems with traditional marketing is that it doesn’t bear an immediate positive effect on your revenue. It may help you to reach a large mass of audience, but that won’t help you if you can’t target your potential clients. Out of thousands of people, there are only a few people who may be searching for dental services at the moment.
All these limitations can be easily overcome by digital marketing. In online marketing, you pay to reach a specific group of audience. This group of people is your potential clients who are actually in need of dental service. In the case of search engine advertising, you are required to pay to reach just one customer at a time. In other words, you pay only when someone clicks your link or advertisement.
In comparison to offline marketing, digital marketing provides you with much faster results. This in return has a positive effect on your revenue generation as well.
Pinpoint Targeting and Maximum Relevance
A well planned digital marketing campaign cannot only help you to reach a potential client but, it can also help you to deliver an effective message over the right channel and at the right time. Go through the examples given below in order to get an idea about what to do over the common online marketing channels.
- Pay-per-click advertising on business directories and search engines can prove to be a great option for you. This can help you to reach your potential clients who are actively looking for dental services in your area.
- Social media platforms are one of the most popular media of online marketing. With the help of social media marketing, you can share useful posts about dental health and thus, attract the attention of the patients.
- Display advertising is another great idea to opt for. It can help you to promote your practice more vigorously on local news sites. However, you need to choose the sites that are visited by the most number of people in your area.
- With the help of marketing automation, you can produce reminder messages for patients who you have treated before.
- You can even make use of email marketing and social media in order to inform your patients about your services in details. Not just that, but you can also remind them to come in for check-ups.
Online Marketing Reaches People When They Need It
The problem with traditional marketing is that it cannot target specific clients for you. Also, there is only very less relevance.
One of the major drawbacks of traditional marketing is that you can tailor the message for the audience. In other words, you will have to circulate the same message to all your audiences. This proves to be a very big disadvantage as different types of people have different needs. Therefore, you need to alter the message based so that you are able to target their specific needs. This is where online marketing gives you the liberty to alter your message based on the type of clients you are targeting. This automatically increases the chances for your clients to pay attention to you. This is because they are able to find something relevant in your message.
Digital marketing helps you to deliver a more effective and relevant message to your clients.
As mentioned before, there are different types of audiences that you have to reach. Well, there is a client segment who are willing to get dental services but may not have started looking for dentists.
For example, you may find people in your area who are planning to whiten their teeth or getting braces done. However, they are not ready to book an appointment yet. Most of these people are definitely looking up the internet to find more information about their problems. In this case, you can take the help of targeted website content in order to reach these people.
You can put up posts related to dental information on your website. For example, a guide to explain how teeth whitening works or what are the benefits of getting braces, etc. This will help you to drive more traffic to your site from people who are looking for information on the mentioned topics. This can be slightly annoying as you have to pay for an audience who are not likely to schedule an appointment immediately. However, you can capture the contact information of the person and use it for your future marketing plans.
Important Tips To Get Your Dental Digital Marketing Right
Let’s face it, digital marketing for dentists isn’t that easy as you think it to be. In order to get the best results, you need to make sure that you have a strong marketing strategy to rely on. Not every dental practice marketing strategy is going to suit you and your practice. The main point here is to understand the importance of implementing a well-planned strategy. We have listed six of the most effective ways through which you can promote your dental services and hit the success that you are aiming for.
Blog is must
Having a dental blog on your site is always a good idea. However, it’s not just about posting trendy content on your website. The content posted on your site has the potential to drive more traffic to your site. In this case, you can make use of Google Keyword Planner and find out the types of keywords that most people are looking for. You can then insert these keywords in your blog content and help get more traffic.
Video marketing is powerful
The video marketing industry is selling like hot cakes. Sites like YouTube, Periscope, Vimeo, Facebook Live, Snapchat, and Instagram Live have already dominated the video market. If you really wish to stay ahead of your competition, you should definitely take advantage of video marketing.
Many dentists avoid the use of video marketing as they are not comfortable to come in front of the camera. But if you really wish to increase your clientele, you need to get rid of your fear and make it happen. Video marketing is one of the most effective forms of online marketing method to opt for.
Make yourself more visible in local searches
There are several people in your area who are searching the net to get information on local dental services. You need to make sure that you are visible on the top of their search engine results. In order to make this happen, you need to first make citations for your practice and make user that your service is listed on all the online directories. You will find plenty of websites that will help you to find out if you are listed all over the net.
Link-building is also a great option that you must try. It will help you to get maximum exposure on different platforms. Link-building is also called media relations. The main purpose of link-building is to drive more traffic to your website. If you have knowledge about link-building, you can get it done on your own or else you may need to hire a professional to get the job done.
Create local and niche citations
Citations are extremely important to rank your dental service using local keywords. It is needless to say that local keywords can drive more traffic to your site. This, as a result,will also help you to get more customers. You can find a number of citations on the web. However, you need to make sure that you aim only for the most popular ones out there. For example, Yelp, Yellow Pages and Angie’s List are some of the best ones. You can also find some citations that are specific to dental services.
Launch a scholarship
The scholarship is considered to be a great way to gain notoriety in the community. Not just that, but it will also give you the chance to appear on various university websites. This will automatically improve your Google ranking.
Need For Dental Websites
If you are to make the most of your dental digital marketing plans, it is important for you to have a website. Nowadays, you can find most of the professionals having their own website. This is to promote themselves better.
Implementing a dental marketing plan online will not bear fruitful results unless you have an online presence. Other than that, a dental website can bring your many other benefits as well. Here are some of the main reasons why a dental clinic needs to have a website.
- A website is important to have an online presence.
- It can also help you to stay connected with your old clients.
- With the help of a website, you can form a base for all the different social media platforms.
- It will also help you to connect one on one with your patients.
- You can also educate and let your patients know about your dental services.
- A well-maintained can also help you to increase your visibility online.
- You can also drive traffic to your website.
- It can lead to increased interactions with your clients.
- You can also showcase your skills on the site. This will help you to earn the trust of your clients.
- It can also boost your ROI.
Having a dental website is not enough if it’s not an impressive one. You need to have an attractive dental website design in order to gain the interest of your patients. If your website is not well-maintained, your patients will not take you seriously. A well-organized and regularly updated website shows how serious you are about your practice. Not just that, but this is also important to improve your search engine rankings. A bad website can have a bad impact on your search engine ranking.
Other than website design, it should meet certain other criteria as well. If your site is able to meet all the required criteria, you will be able to attract more patients to your site.
Importance Of Dental Clinic Website
There are various ways through which your customers can get to know about your dental clinic. They can either find about your practice from a social media platform or from a newspaper ad. The moment they know about you, they will try a search for you online. This is where the need to have a website comes to play. If you have a website, your customer can browse through it in order to get all the information they want. In case, you don’t have a website, they will immediately lose their interest from you.
In today’s time, every professional is expected to have an online presence. For this, a personal website is a must. Professionals who have a website are considered to be reliable and reputed ones. You may be a really skilled dentist but you will not be able to convince your customers if you don’t have a website. In short, a website helps you to create a positive impression on your customer.
Having a website is not enough, you need to have a well-maintained website in order to retain the interests of your customers. Imagine what would be your customer’s reaction when he sees an unorganized website. He will immediately lose his interest. Your website shows your seriousness in your profession. You need to have a well-maintained website that should be updated regularly with quality content. If you can fulfill all of these only, then customers are going to trust in your service. This is actually applicable to all professionals and businesses who have their website.
When you have a website, you are able to gain more recognition in the market. The more traffic you drive to your website, the more people get to know about you. A website is a must in order to make your digital marketing for dentists, a success. In fact, a great portion of your online marketing plan is dependent on your website.
Since dentists are not expected to be website experts, you need to take the help of a website developer who can help you give shape to your professional website. You can customize your website to suit your needs. In order to get a better response from your customers, you need to have an attractive website design, quality content, responsive design, and call-to-action button. All these are discussed in details below.
Now that you know the importance of having a dental website, you should be paying more attention to launch your website. This needs to be done before, you get started with your dental digital marketing plan.
What are the important criteria for a dental website?
We have prepared a checklist consisting of all the criteria that your dental website should meet. Take a look at the following pointers.
The design or outlook of your website is the first thing that is noticed by your visitors. This is why it is very important for you to have an attractive website design.
According to several studies, it has been found that a person takes only 3 seconds to decide whether the page is worth their time or not. This definitely makes things more challenging for you as you have to grab the interest of your visitor in the first chance that you get.
You should have a design that should be able to grab the attention of your visitor instantly. Your website should have interesting elements like videos, images, blogs, specials, social media, etc. all these together work on the interest of your visitor.
The next important criteria to meet is to have a responsive layout. This is actually a very important factor that can help you get new clients. Majority of the people these days surf the net from their mobile phones. Therefore, having a website layout that is mobile friendly is a must.
You need to have a website that should be able to support any device. Also, you cannot ignore the importance of the 3 seconds rule. This means that your website should look equally good on the mobile device as well.
Many of you may think that just readjusting the size will get the work done but that is not all. If you wish to stay ahead of your competitors, you need to look into every minute details of your site. Your website should be easy to navigate and also easy on the eyes. All these things need to be kept in mind while building your website.
Another very important thing is SEO optimization. All the pages on your website should be keyword optimized and search engine friendly. This will help browsers like Google to easily find your site.
Before you start stuffing keywords in your site’s pages, you need to undertake thorough research. For this you can use keyword research is content, website URLs, images, and blogs. Without the proper use of keywords, it becomes difficult for your site to appear on the top of the search engine results page.
Search engines like Bing and Google are more user-friendly. Their algorithms have been designed to both analyze and crawl web pages. With the help of SEO optimization, you can achieve great results. Most, importantly, you will be able to drive more traffic to your site.
One of the best ways to trap the attention of your visitors is by providing them the information that they are looking for. For this, you need to have compelling content on your site.
You need to be very particular about what you upload on your site. Posting content just for the sake of it will not get you any results. The content should be easy to read and understand so that it can retain the interests of your customers. If they don’t find your content interesting, they will simply leave your site and not come back.
The key to great content is to create it from your customer’s perspective. You should be able to create content that is based on your target patients and niche skills. Having quality content on your site can provide you with great results.
Attractive website design without good content is simply worthless.
Call-to-action is a very important step. However, this is where most of the digital marketing agencies make a mistake. If you are attracting your customers to your website and providing them with quality content, you need to provide them the option to contact you. You cannot leave your customers in confusion, or else what’s the point of creating a responsive website?
You should provide your visitors with an easy to follow, call-to-action button. It should be clearly displayed on your site. If it is hard to locate, your customers will instantly lose interest in your site. This way you will only end up losing customers.
Call-to-action button can also get you the details of your customers. You can use the collected information for your future marketing plans.
Your dental website should also be engaging enough for your customers. If that is not the case, they will instantly shift to another website. You need to make sure that everything on your website is in the right place. Having an engaging website means that your customers will spend more time browsing your website. This will increase the chances of them converting.
Dental digital marketing can help dentists to reach their business to new heights and that too at a much cheaper cost. In today’s time of digital marketing, there is no need for you to spend money needlessly on traditional marketing. Now that you know the amazing results and benefits of digital marketing, you should invest in the marketing that works for you. All you need to do is formulate the best dental marketing plan online and implement it to get the desired results. On a digital platform, the possibilities and opportunities to achieve success are huge.